Jones Knowles Ritchie (JKR) is behind the new brand identity of the American department store chain Nordstrom Rack, developing a brand strategy and system that celebrates the “trust and dexterity” of customers. Founded in 1973, Nordstrom Rack is a sister brand of the luxury department store chain Nordstrom, which sells low-cost products in 41 US …
Nordstrom Rack Unveils New Identity from Jkr
